FAST SUMMARY - 48-Hour Start-up - Fraser Doherty

Here is a summary of the key digital marketing strategies:

•Focus on 1-2 social media platforms where your customers spend time. Post regularly, engage followers and share brand story. Build relationships.

•Grow your email list by offering promotions for signing up. Email customers weekly with updates, offers and news. Use Mailchimp for professional campaigns.

•Start a blog to share useful content. Post weekly and promote posts on social media. Aim for search engine optimization to increase traffic.

•Be active in relevant online forums and LinkedIn groups. Provide value, build connections and promote products when appropriate.

•Run daily deal promotions through sites like Groupon to reach new customers. Ensure you still make a profit. Drive traffic to your site and email list.

•Sponsor local industry events to raise brand awareness. Have a presence, offer samples/promo codes and engage attendees.

•Partner with complementary brands to cross-promote. Feature each other on social media, blogs, email newsletters and co-host events.

•Get media coverage by sending press releases about company news and events. Build relationships with journalists and influencers. Provide info to share your story.

•Search engine optimization includes optimizing your website to rank higher in search results. Focus on your industry keywords, page load speed, mobile- friendliness and backlinking. Can increase organic traffic and sales.

•Pay-per-click advertising on platforms like Google Ads and Facebook to drive targeted traffic to your website. Set a budget and only pay when people click your ad. Measure and optimize based on conversions and ROI.

•Retargeting shows your ads to people who have already visited your website to keep your brand top of mind. Customers often make repeat purchases so it's an effective strategy.

•Improving the customer experience keeps people coming back. Focus on high-quality products, excellent service, engaging content and a user-friendly website. Happy customers will spread the word about your brand.

Did you find this article valuable?

Support Literary Insights by becoming a sponsor. Any amount is appreciated!