SUMMARY - How To Get To The Top Of Google in 2020_ The Plain English Guide to SEO - Tuxford, Andrew & Davies, Dale & Cameron-Kitchen, Tim



Here are the key points from the summary:

  • Open Site Explorer is a tool that can analyze backlinks (incoming links) for a website and its competitors.

  • It provides metrics like Domain Authority and Page Authority which indicate the overall strength and popularity of the domain/pages based on links. Higher numbers are better.

  • By comparing these metrics to competitors, you can see which sites have more backlinks and stronger/more relevant links pointing to them from other high quality websites.

  • This helps identify where your site may be lacking in link building efforts compared to competitors who are outranking you.

  • You can then focus link building strategies on getting quality, natural backlinks from similar or related websites to those your competitors are attracting links from.

  • The goal is to analyze the backlink profiles of top ranking competitors to uncover opportunities to improve your own site's backlink profile through strategic outreach and link building, with the aim of overtaking competitors in search rankings over time.

So in summary, Open Site Explorer allows analyzing backlinks as an important aspect of competitive SEO research to help identify link building strategies that can help your site compete with and surpass top ranking competitors.

Here is a summary of the key points about website content optimization:

  • Content is crucial for SEO and usability. Pages need informative, well-written text that answers user questions and provides value.

  • Keywords should be naturally included, especially in headings, and each page must have original standalone content rather than duplicated text.

  • Writing should be clear, concise and appropriate for the intended audience. Duplicate or copied text between pages can hurt rankings.

  • Local businesses should highlight their location. Long-form content like knowledge bases and FAQ pages can generate traffic by ranking for long-tail keyword phrases.

  • Blogs can increase traffic and leads by focusing on answering common audience questions rather than just sharing news updates.

  • Proper on-page elements like optimized page titles, meta descriptions, and image alt text further improve rankings and click-through rates from search results.

The key is generating highly optimized yet original, useful content customized for each page topic to effectively serve users and search engines. This drives organic traffic, visibility and conversions.

Here are the key points:

  • Schema markup enhances search result listings by identifying additional elements like reviews, ratings, etc. which provides an advantage since less than a third of sites use it.

  • Other on-page optimizations mentioned include optimizing image filenames and checking competitors' strategies for ideas.

  • Google Search Console allows you to monitor site performance in Google search results by seeing metrics like impressions, clicks, position, backlinks.

  • Verify site ownership by adding the site and submitting an XML sitemap to ensure proper crawling and indexing.

  • The Search Results section shows keyword queries ranked for, impressions, clicks from Google data to track SEO progress.

  • Check for manual spam penalties or security issues impacting rankings in the Manual Actions tab. Request reconsideration for any penalties.

  • Search Console is a valuable free tool to understand search performance and diagnose visibility issues on Google search.

    Here are the key points about ial profiles, on-page SEO, number of pages/blogs, and their link profile from the passages:

  • Automated review collection helps build reviews over time versus manual requests which tire people out. This suggests regularly capturing customer feedback is important for online presence.

  • Signs displaying WiFi info and review requests at offline businesses can garner reviews from customers while waiting. This indicates utilizing in-person customers to collect online reviews.

  • The strategy outlined prioritizes quick wins from website fixes before pursuing off-site SEO like links. This suggests optimizing existing digital assets before focusing on external activities.

  • Having a good number of pages/blogs on a website with optimized on-page SEO is important for organic search visibility. The more high-quality, relevant content, the better.

  • A strong inbound link profile carrying authority signals from relevant external domains strengthens domain and page authority in search algorithms. Pursuing links strategically over time builds this profile.

  • Regular website audits and reports from tools like SEMrush can track metrics like number of pages indexed, internal/external links, and on-page SEO factors to measure progress.

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